How 3D films will transform Movie Theaters
You may be thrilled that so many 3-D films—including Alice in Wonderland, Clash of the Titans and How to Train Your Dragon—will soon be hitting theaters. But as for the studios and theater owners, well … the glut of 3-D product has them more than a little nervous.
According to msnbc, by the end of March there’ll only be about 3,900 to 4,000 3-D-ready screens available in the U.S. and Canada. But since a movie in wide release in North America will typically be shown on 3,000 to 10,000 screens, that leaves those three new 3-D movies going to war for your eyeballs. Each will likely end up with less of a chance to catch your attention because some theaters with only one or two 3-D screens will have to choose which movies to show in 3-D.
“One or all three are going to suffer in some way,” said Patrick Corcoran, director of media and research for the National Association of Theatre Owners. “It makes it a much harder decision on exhibitors on what to keep or what to drop or what to add and probably should have been avoided.”
There are 19 3-D movies scheduled for release this year, including Toy Story 3, Shrek Forever After and Megamind. But don’t worry—by the time Tron Legacy hits theaters Dec. 17, the number of 3-D screens in North America should reach around 5,000.