Getting ahead!

Google will try to challenge Facebook?

Social Networking sites are now becoming very popular because people needs to mingle with everybody and the access to a virtual friend is very easy but Google, the number 1 search engine, is feeling the sense that they need to have like Facebook’s applications like photo sharing.

According to current events portal’s source, The search giant is upgrading its Gmail program to add social-media tools similar to those found on Facebook. Google will incorporate photo and video sharing within the Gmail application, along with a new tool for status updates. Google will hold a press conference at its Mountain View, Calif., headquarters today to show off the new features.

Google (GOOG) is still far and away the No. 1 most-visited website, with 173 million U.S. visitors in December, according to measurement service ComScore Media Metrix, up 16% from the previous December. But Facebook is close behind.

Facebook was the fourth-most-visited site in December, with 111.8 million visitors, up 105% from the prior year.

“If Google can get you to do more things in Gmail, they can sell more ads, because you’ve spent more time there,” says Danny Sullivan, editor of the Search Engine Landblog.

That Google would feel the heat from Facebook makes sense. Many former Google executives now work at Facebook, including Chief Operating Officer Sheryl Sandberg, who at Google helped build the lucrative AdWords pay-per-click ad program. Facebook has a similar pay-per-click program now.

Facebook invites members to share photos, videos and status updates on their personalized home pages. Advertisers reach out there with ads that are targeted by age, gender, location and more.

Wedding photographers, for instance, can reach out to women in a specific ZIP code who are engaged to be married.

“Initially, Google misunderstood social media and its significance,” says Greg Sterling, an analyst at Sterling Market Intelligence. “They’ve got the religion now and have been trying ever since to add more social utility. Social is how the Web has evolved.”

Yet he thinks that bringing social tools to Gmail doesn’t make sense. “Gmail is a good product as it is. I’m not sure these tools add anything except to make it more bloated.”

Google recently added a new social search feature that can in part show you “results from people in your social circle.” Available here in current events portal.

In order to participate, Google users first must fill out profile information, similar to Facebook, which lists interests, contacts and friends. Sullivan says few have participated because, unlike Facebook, it’s not mandatory.

In the end, no matter how big Facebook eventually becomes, Sterling says it will “never take away” Google’s core business: search.


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6 responses

  1. Pingback: Tweets that mention Google will try to challenge Facebook? « Current Events Portal --

  2. haha! But it’s good to changed for the better.. Google is still #1 for me..Though it’s also good that they’ll upgrade gmail now with new tools..been using it for awhile..It’s better than Yahoo mail actually (lol) though on my own perspective only..Gmail is much better than Yahoomail.. Good Work for Facebook for waking up Google to make some changes… 😀


    Love your post Seph..Good Work as always 🙂

    February 10, 2010 at 12:08 am

    • thanks cha…will do more and better.

      February 10, 2010 at 12:31 am

  3. Facebook has one major asset: users, lots of them. 250 million registered users, to be exact, 30 million of whom update their status at least once per day. Google still gets more than twice as many visitors as Facebook, but how might that change if Facebook and the new engineering additions from team FriendFeed figure out how to slice and dice that user data in real-time? No one has yet really cracked the real-time or social search egg, but if Facebook can do it, its approximately hundreds of millions of monthly visitors could become hundreds of millions of monthly searchers – and that’s very monetizable and very dangerous to Google’s core business. There will be major changes concerning internet marketing, SEO, web sales then. Internet marketers and seo specialist should then be looking for new strategies now.,.

    February 10, 2010 at 12:41 am

    • Wow!Statistically proven.Thanks for the info man.

      February 10, 2010 at 2:05 am

  4. Pingback: uberVU - social comments

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